问题描述:
英语翻译
From their perspective,the entire home-buying experience can be
confusing or downright intimidating.If you add in the current
perception of high interest rates,the result is a significant
number of fearful first-time borrowers who may be considering
backing away from the home-buying market.That's an entire
segment of prospective borrowers who are increasingly more
reluctant to plunge into homeownership and a mortgage commitment
in this environment.They have simply decided to lie back and
wait for everything to get better or easier or less expensive.
Just think--if you change those perceptions and eliminate the
fears,your mortgage loan traffic would increase and your bottom
line would definitely benefit.But how do you reach these first-
time buyers?What approach do you take to convince them to get
their feet wet and enter the home-buying market now instead of
waiting First and foremost,you need to present yourself as the
answer to their problem--the lender who is prepared to help them
through the maze--and easiest way to do that is to have a
provocative,targeted marketing effort working for you.
From their perspective,the entire home-buying experience can be
confusing or downright intimidating.If you add in the current
perception of high interest rates,the result is a significant
number of fearful first-time borrowers who may be considering
backing away from the home-buying market.That's an entire
segment of prospective borrowers who are increasingly more
reluctant to plunge into homeownership and a mortgage commitment
in this environment.They have simply decided to lie back and
wait for everything to get better or easier or less expensive.
Just think--if you change those perceptions and eliminate the
fears,your mortgage loan traffic would increase and your bottom
line would definitely benefit.But how do you reach these first-
time buyers?What approach do you take to convince them to get
their feet wet and enter the home-buying market now instead of
waiting First and foremost,you need to present yourself as the
answer to their problem--the lender who is prepared to help them
through the maze--and easiest way to do that is to have a
provocative,targeted marketing effort working for you.
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