英语翻译创始人Gabrielle Chanel香奈儿于1913年在法国巴黎创立香奈儿品牌.香奈儿的产品种类繁多,有服装、

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英语翻译
创始人Gabrielle Chanel香奈儿于1913年在法国巴黎创立香奈儿品牌.香奈儿的产品种类繁多,有服装、珠宝饰品及其配件、化妆品、香水,每一种产品都闻名遐迩,特别是她的香水与时装.香奈儿(CHANEL)是一个有80多年经历的著名品牌,香奈儿时装永远有着高雅、简洁、精美的风格,她善于突破传统,早20世纪40年代就成功地将“五花大绑”的女装推向简单、舒适,这也许就是最早的现代休闲服.
1.缺乏有竞争力的无形资产、人力资源、组织
资产.在中国市场上,就没有一款专为东方女性
设计的香水.
2.关键领域里的竞争能力正在丧失.
怎样进入中国市场
在法国,香奈儿香水属于中档消费;但在中国属于奢侈品.
1个回答 分类:综合 2014-10-19

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Founder Gabrielle Chanel Chanel in 1913 in Paris, France founded the Chanel brand. Chanel a variety of products, garments, jewelry and accessories, cosmetics, perfume, each kind of product is very famous, especially her perfume and fashion. CHANEL (CHANEL) is a 80 years experience of the famous brand, the CHANEL fashion is always decorous, concise, elegant style, she is good at breaking through the traditional, as early as the 1940 s, the successful "bound" female outfit to simple and comfortable, this perhaps is the earliest contemporary sportswear. 1. The lack of competitive intangible assets, human resources, organization Assets. In the Chinese market, there is no a designed for Oriental women The perfume of design. 2. The key in the field of competition ability is lost. How to enter the Chinese market In France, chanel perfumes belong to midrange consumption; But in China belong to luxury goods.
 
 
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