英语翻译Market research and marketing research are often confuse

问题描述:

英语翻译
Market research and marketing research are often confused."Market'research is simply research into a specific market.It is a very narrow concept.'Marketing" research is much broader.It not only includes "market" research,but also areas such as research into new products,or modes of distribution such as via the internet.Here are a couple of definitions:
"Marketing research is the function that links the consumer,customer,and public to the marketer through information-information used to identify and define marketing opportunities and problems:generate,refine,and evaluate marketing actions;monitor marketing performance;and improve understanding of marketing as a process.Marketing research specifies the information required to address these issues,designs the methods for collecting information,manages and implements the data collection process,analyzes,and communicates the findings and their implications"
American Marketing association-official Definition of Marketing Research
Obviously,this is a very long and involved definition of marketing research.
"Marketing research is about researching the whole of a company's marketing process."
1个回答 分类:综合 2014-11-23

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Market research and marketing research are often confused.
市场调查和营销调查经常被搞混
"Market'research is simply research into a specific market.
市场调查是对一个特定的市场进行的简单调查
It is a very narrow concept.
是非常狭隘的概念
'Marketing" research is much broader.
营销调查要广泛的多
It not only includes "market" research,but also areas such as research into new products,or modes of distribution such as via the internet.
它不仅包括市场调查,还包括对新产品,或者通过网络的分配模式的调查
Here are a couple of definitions:
以下是几个定义
"Marketing research is the function that links the consumer,customer,and public to the marketer through information-
营销调查在通过信息连接消费者,顾客,公众和市场这环节起作用
information used to identify and define marketing opportunities and problems:
这些信息用来鉴定和定义营销机遇和问题
generate,refine,and evaluate marketing actions;
形成 改善 评估营销策略
monitor marketing performance;and improve understanding of marketing as a process.
监督营销业绩 并且提高对营销整个过程的认识
Marketing research specifies the information required to address these issues,designs the methods for collecting information,manages and implements the data collection process,analyzes,and communicates the findings and their implications"
营销调查对需要强调的问题所必须的信息进行指定
制定出采集信息的方法
管理并完善数据采集过程
分析并对发现的情况及其相关内容进行沟通
American Marketing association-official Definition of Marketing Research
这是美国营销组织对营销调查的官方定义
Obviously,this is a very long and involved definition of marketing research.
很显然 这是一个对其很长,很复杂的定义
"Marketing research is about researching the whole of a company's marketing process."
营销调查是对整个公司的营销过程的调查
 
 
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