问题描述:
英语翻译
Market research and marketing research are often confused."Market'research is simply research into a specific market.It is a very narrow concept.'Marketing" research is much broader.It not only includes "market" research,but also areas such as research into new products,or modes of distribution such as via the internet.Here are a couple of definitions:
"Marketing research is the function that links the consumer,customer,and public to the marketer through information-information used to identify and define marketing opportunities and problems:generate,refine,and evaluate marketing actions;monitor marketing performance;and improve understanding of marketing as a process.Marketing research specifies the information required to address these issues,designs the methods for collecting information,manages and implements the data collection process,analyzes,and communicates the findings and their implications"
American Marketing association-official Definition of Marketing Research
Obviously,this is a very long and involved definition of marketing research.
"Marketing research is about researching the whole of a company's marketing process."
Market research and marketing research are often confused."Market'research is simply research into a specific market.It is a very narrow concept.'Marketing" research is much broader.It not only includes "market" research,but also areas such as research into new products,or modes of distribution such as via the internet.Here are a couple of definitions:
"Marketing research is the function that links the consumer,customer,and public to the marketer through information-information used to identify and define marketing opportunities and problems:generate,refine,and evaluate marketing actions;monitor marketing performance;and improve understanding of marketing as a process.Marketing research specifies the information required to address these issues,designs the methods for collecting information,manages and implements the data collection process,analyzes,and communicates the findings and their implications"
American Marketing association-official Definition of Marketing Research
Obviously,this is a very long and involved definition of marketing research.
"Marketing research is about researching the whole of a company's marketing process."
问题解答:
我来补答展开全文阅读