英语翻译摘 要作为一种大众传播媒介,广告已经渗透到社会的每一个角落,逐渐成为人们日常生活中一个密不可分的重要组成部分.广

as the mass media,ad can be found everywhere and has been an indispensable part of people's life.the langauage of ad has draw many attention and therefore,the translation of ad is becoming more and more important.
the characteristics and social functions of english ad,as an independent art of language,is commonly more and more vital.the form of ad is a practical literary form which of high commerical value.and the language of the english ad belongs to"persusive language" which is of strong persuation.it can affect people's values and lifestyles,by inducing the imagination and emotion,tangibly to persuade or edge on the people to its clearly objects.the special charmness of ad language become the catalyst to be an integal organism of both art and comerce.
key word:ad,language,translation criteria,cultural difference,commercials,commerical promotion