问题描述：
英语翻译
跨文化交际的重要性
跨文化交际涉及交际和文化两个概念.跨文化交际即‘不同文化背景的人们（信息发出者和信息接受者）之间的交际’.不同的创造了自己特有的文化,也被自己的文化所塑造”.而在国际商务环境中,不同国家的商务活动中必然渗透进不同的文化因素,这些文化差异必然影响商务行为,“大多数成功的企业不仅熟谙世界经济状况和全球竞争力,而且具有同国际企业有效交际的能力”.因此,一个成功的企业不仅要具备高超的经济、技术和水平,还要深入了解他国文化以及不同文化间的差异,以便在商务活动中避免因为文化差异而造成的误解、冲突,从而进行成功的跨文化商务交际,达到预期的商务目标.
而导致跨文化交际障碍的主要因素则是文化差异.不同文化在价值观、思维方式、行为方式等很多方面都存在或大或小的差异,具体到商务领域,则主要体现在对于商务管理及管理人员的文化观、商务礼节、商务预约、礼物的馈赠、商务谈判和策略,以及对于商务活动中女性的态度等方面的差异.
问题解答：
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The importance of intercultural communication
Intercultural communication involves two concepts of communication and culture. Cross culture communication is' different cultural backgrounds (sender and receiver) of the communication between the'. Different created their own special culture, is shaped by its own culture". In the international business environment, penetrate into the different cultural factors bound to different countries in the business activities, these cultural differences will inevitably affect the business behavior, "the most successful enterprises not only familiar with the state of the world economy and global competitiveness, but also with the international enterprise effective communication". Therefore, a successful enterprise should not only have high economic, technology and level, but also in-depth understanding of his country's culture and the differences between different cultures, so as to avoid misunderstanding, conflict because of the cultural difference in business activities, thus cross-cultural business success business communication, to achieve the desired business goals.
And the main factors leading to the barriers in cross-cultural communication, cultural differences. In different cultural values, ways of thinking, behavior and so on are large or small differences, specific to the business sector, are reflected in business negotiations in the business management and management culture, business etiquette, business appointments, gifts gifts, and strategy, difference and for business women the attitudes and so on.
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